The decision-making entrepreneur; Literature review
01 februari 2003
This study provides a literature overview of
the entrepreneurial decision-making process. The literature review is used as
background information for a qualitative study, which investigates, by means of
case studies, the decision-making process of small business enterpreneurs in The
Netherlands (Gibcus and Van Hoesel, 2003). The literature overview is the
starting point of a confrontation between the literature on decision-making and
the empirical findings of the latter qualitive study. Firstly, this literature
review gives an introduction to general decision theory. It discusses the
classical rationality, the bounded rationality and the neoclassical rationality.
The place of the entrepreneur in the general decision theory is also discussed.
Next, an analytic framework of the strategic decision-making in SMEs is
presented. The analytic framework consists of three elements: the entrepreneur,
the environment and the strategic decision process. Each of these elements is
critical. Finally, some earlier empirical findings on entrepreneurial strategic
decision-making are discussed.
Auteur(s): drs. P. Gibcus, Elissaveta Ivanova
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