Finding relevant industry documentation is a challenge. A well-known caveat of any industrial information system is that it outdates quickly. For example, only in 2008 formal industry classifications discovered internet retail, and in recent years, this category (code 47.91 in the NACE 2008 classification1) has become already too broad. The problem becomes more severe if an industry is still emerging. This creates an interesting tension, as the best entrepreneurial opportunities are typically found in such environments. Thus, industry information is most needed in emerging ones! To fill this void, Panteia joined forces with RSM Erasmus University. In a collaborative effort with 45 master students of the 2013-2014 cohort in Entrepreneurship and New Business Venturing, a challenge was launched in which teams of students explored the challenges in emerging industries. Each team conducted a desk-research, literature review and a range of in-depth interviews with incumbent entrepreneurs. Their best reports can be found here.