This study focuses on the prediction of sustainable entrepreneurship, that is, behavior which
demonstrates a firm’s concern about the natural environment, especially among small and
medium sized enterprises (SMEs). Using a random sample of 382 Dutch SMEs we examine how
organizational context (firm sector, size, ownership structure) and innovativeness influence
SMEs engagement in sustainable entrepreneurship. Results show that firms from more “tangible”
sectors (manufacturing, construction and agriculture), larger firms, family-owned firms, and
firms with a more innovative orientation are more likely to report positive activity related to the
natural environment. The paper discusses implications of the obtained results.